The Covid-19 epidemic is unlike any event in American history and requires everyone to be more flexible, from workers to businesses to restaurants, as we pull together and prepare bravely for a different future than anyone might have expected as little as a month or two ago.

Ford Motor Company has helped America weather tough times before, from building tanks and Jeeps to fight the scourge of fascism in World War 2 to keeping America on wheels during the Great Depression. Now, Ford is ready to give America a much-needed helping again, with its innovative "Built To Lend A Hand" program.

Under the program, Ford is allowing those who buy a new Ford vehicle to defer all payments for up to three months, with Ford Motor Company paying in full for an additional three months. That gives every new Ford buyer up to six months of payment-free driving. The program covers any new 2019 and 2020 model year vehicles, including Ford Explorer, Ranger, F-150, Mustang and every other vehicle on our lot, except for 2020 F-Series Super Duty Heavy Duty trucks.

In addition, Ford Credit is developing flexible options for existing Ford customers whose income has been impacted by the Coronavirus shutdown, including the possibility of payment deferrals. The website for the Ford Credit program is or customers who believe they may have difficulty making their payments in the coming months can call a special hotline at 1-800-723-4016.

Other parts of the "Built to Lend a Hand" program are similarly innovative, including helping dealers like Heartland Ford of Heber Springs to develop online and remote sales techniques, pickup and delivery for service appointments, outlining a stringent vehicle disinfection process for loaner vehicles, after test drives, service appointments and more. 

“We’re a family business with a 100-plus year legacy of steering through crises all over the world,” said Mark LaNeve, vice president, U.S. marketing, sales and service. “We’ve faced down many kinds of disasters, and we’ll face down this one just the same – taking care of our customers along the way.”

Ford officials have been meeting online with dealers throughout the country in recent weeks, including our managers at Heartland Ford of Heber Springs, asking what Ford can do for dealerships and their customers to help us weather this uncertain time.   


“Our dealers are incredibly connected to their communities,” said Kumar Galhotra, president, North America. “They’re willing to lend a hand by doing whatever it takes to help our customers in this time of need.”

Heartland Ford of Heber Springs is dedicated to helping our community through this troubling time, and we're proud that Ford Motor Company is standing behind our efforts just as they have stood behind America through thick and thin for over one hundred years.

So help Heartland Ford of Heber Springs keep America and our local economy moving through this crisis and the months to come. If you're thinking of buying a new Ford or used car in Heber Springs, Searcy, Greers Ferry or any of our neighboring communities, check out our full selection at this link, and then give us a call. We have instituted a number of innovative shopping options to help our customers, including personal video walkarounds, and test drives in which we bring the vehicle to you, fully sanitized for your protection according to the strict protocols developed by Ford. Give us a call today at  (501) 362-8211 or check out our full selection today! 

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